Press News

Live Stories: Available Globally

Today we’re excited to share that live video on Instagram Stories — a new way to connect with your friends and followers right now — will be rolling out to our entire global community over the next week. From real-time makeup tutorials to live DJ sets, it’s been exciting to watch as the community shares…

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New to Instagram Stories: Stickers, Holiday Fun and More

Today, we’re introducing a set of tools to help you add context and creativity to your story: stickers, holiday fun and more. Since last month’s update, we’ve loved seeing how you’ve used Boomerang and mentions to make your stories even more fun. Now you have new ways to turn any moment into something you want…

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600 Million and Counting

Today we’re proud to announce our community has grown to more than 600 million Instagrammers. And the last 100 million of you joined in just the past six months. A lot has changed this year, but the Instagram community and the diversity of expression it provides has remained consistent. And you now have more ways…

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Introducing Saved Posts

Starting today, you can save posts you’d like to revisit later. Now you’ll see a new bookmark icon underneath posts in your feed. Simply tap it to save a post to a new, private tab on your profile. There you can see all the posts you’ve saved — and they’re only visible to you. When…

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Keeping Instagram Safe: More Tools and Control

Since the beginning of Instagram, we have focused on making it a welcoming place for everyone. In September, I shared our commitment to keeping Instagram a positive place for self-expression. I’d like to tell you about a few more tools we’re launching to keep people safe. Comment Control Features Comments are where the majority of…

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New Ways to Share in the Moment

Today we’re announcing two updates: live video on Instagram Stories and disappearing photos and videos for groups and friends in Instagram Direct. In August, we introduced Instagram Stories as a way to share all the moments of your day, not just the ones you want to keep on your profile. We’ve seen stories open up…

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New to Instagram Stories: Boomerang, Mentions and Links

Today, we’re introducing a few new tools to help you make your story even more fun: Boomerang and mentions. We’re also starting to test links inside some stories. Boomerang Boomerang lets you turn everyday moments into something fun and unexpected. Now you can easily take a Boomerang right inside Instagram. Swipe right from your feed…

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Introducing Stories on Explore

Starting today, you’ll begin to see Instagram Stories on Explore. We announced Instagram Stories in August as a new feature for sharing everyday moments. Now, with stories on Explore, it’s easier than ever to discover new stories you’ll want to watch. More than 100 million people visit Explore every day to discover photos and videos…

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Keeping Comments Safe on Instagram

When Mike and I first created Instagram, we wanted it to be a welcoming community where people could share their lives. Images have the ability to inspire and bring out the best in us, whether they are funny, sad or beautiful. Over the past five years, I’ve watched in wonder as this community has grown…

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Introducing Zoom

Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt. Over the past six months, you’ve seen many exciting changes come to Instagram, from a new icon to longer videos and even…

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