Press News

700 million

We’re thrilled to announce that our community has grown to more than 700 million Instagrammers. And the last 100 million of you joined faster than ever. We’ve made it even easier for people across the globe to join the Instagram community, share their experiences and strengthen connections to their friends and passions. With new features…

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Meet the Artists behind Geostickers in Instagram Stories, Plus New Stickers in Rio

Today we’re rolling out geostickers in Rio de Janeiro. As you’re traveling through Rio, you’ll see brand new geostickers appear throughout the city, each designed by local artists to capture the vibe of the city that they call home. You can add as many stickers as you want, adjust their size and placement and mix…

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Introducing New Ways to Organize Your Saved Posts

Starting this week, you can save posts into private collections. Tap and hold the bookmark icon underneath any post to save it directly to a collection. You can create and name a new collection when you save a post, or you can add it to one you’ve already created. You can also create a collection…

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New Stickers and More: Fun Ways to Be Creative in Stories and Direct

Today, we’re introducing new sticker tools that help you be even more creative, whether you’re sharing to your story or having conversations with your friends in Direct. Over 200 million people now use Instagram Stories every day to keep up with friends and accounts they love. And with recent updates to Direct, it’s never been…

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Introducing the New Instagram Direct

Today, we’re launching the new Direct to make it fast and easy to turn any conversation into a visual conversation with photos and videos. Texts and reshares will now appear in the same thread with disappearing photos and videos so you can seamlessly go back and forth with your friends. Send a disappearing photo or…

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New in Instagram Stories: Easter, Passover and Spring Stickers

Today, we’re rolling out a sticker pack to help celebrate Easter, Passover and the spring season. They’re available in more than 30 countries around the world. To start, simply open the camera and take a photo or video, then add as many stickers as you want.

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Building a Safer Community: Protecting Intimate Images

In partnership with Facebook, today we are rolling out new tools to help people when intimate images are shared on Instagram without their permission. When this content, often referred to as “revenge porn,” is reported to us, we can now remove it and prevent it from being shared on Instagram (including Instagram Direct), Facebook and…

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#KindComments

For Transgender Day of Visibility, we partnered with GLAAD and Jacob Tobia to capture some of the brave stories of people on Instagram and the impact that a compassionate and supportive comment can make.

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New Stickers for Days of the Week

Today, we’re rolling out a new sticker pack to help you add more context and creativity to your story, no matter what day of the week it is. From those rough Monday mornings all the way through Sunday fun-day, when you take a photo or video and tap the sticker icon, you’ll see a sticker…

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New: Watch Stories from Your Home Feed

Starting today, when scrolling through posts in your home feed, you’ll see a colorful story ring around profile photos from people you follow if they have a new story for you to watch. Simply tap the story ring and you’ll go directly into your friend’s story. When you’re done watching, the story will close and…

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