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Instagram Year in Review 2018

  With 2018 almost coming to a close, we’d love to highlight some trends from the year and share all the different ways Instagram’s global community came to the platform to creatively express themselves and get closer to the people – and things – they love. We’re heartened to see that sharing love and kindness…

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Introducing the #InstaGiftGuide

This year, hashtags and brands — two important elements of the Instagram community — are coming together to bring you the ultimate holiday shopping guide. The #InstaGiftGuide matches six popular hashtag trends from 2018 with gift-worthy products from 34 brands on Instagram — and yes, the famous #catsofinstagram made the cut 😹. Whether you still…

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Share with Your Close Friends on Instagram Stories

Starting today, you can make a close friends list on Stories and share with just the people you’ve added. Instagram Stories has become the place to express yourself and share everyday moments, but our community has grown and sometimes what you want to share isn’t for everyone. With Close Friends, you have the flexibility to…

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Creating a More Accessible Instagram

We are introducing two new improvements to make it easier for people with visual impairments to use Instagram. With more than 285 million people in the world who have visual impairments, we know there are many people who could benefit from a more accessible Instagram. First, we’re introducing automatic alternative text so you can hear…

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Improving your Instagram Profile

Your profile is where you share who you are on Instagram, so starting today we’re testing ways you can better express yourself and more easily connect with the people you care about on your profile. Over the next several weeks, you may see features re-arranged at the top of your profile including changes to icons,…

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Reducing Inauthentic Activity on Instagram

Recently, we’ve seen accounts use third-party apps to artificially grow their audience. Every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps…

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Introducing more ways to shop on Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when…

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Sharing Your Election Day Excitement on Instagram

For Election Day, we’re introducing two new ways for people in the US to share their voting excitement on Instagram: an “I Voted” sticker and a “We Voted!” story at the front of your stories bar. We’ve seen our community use Instagram to share that they voted with friends and family — and we’re thrilled…

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New Tools to Limit Bullying and Spread Kindness on Instagram

There is no place for bullying on Instagram. If people see that kind of hurtful behavior on our platform, they can report it, and we remove any content that violates our guidelines. But online bullying is complex, and we know we have more work to do to further limit bullying and spread kindness on Instagram….

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New Ways to Connect with Friends on Instagram

School is back in session in the US, and people are connecting with their classmates and sharing their school pride and experiences on Instagram. To make connecting and sharing with friends even easier, we’re globally launching nametag, an easy way to add friends in person. We’re also testing a new Instagram school communities feature in…

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