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#ShareBlackStories on Instagram

People come to Instagram to express themselves and share their diverse, unique perspectives every day. To honor the Black community on Instagram and celebrate Black History Month in the U.S., we’re kicking off #ShareBlackStories this February. On the official @instagram account, you’ll see stories from incredible creators like Tawny Chatmon, Paola “Pao Pao” Mathé and…

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Changes We’re Making to Do More to Support and Protect the Most Vulnerable People who Use Instagram

At Instagram, nothing is more important to us than the safety of the people in our community. Over the past month we have seen that we are not where we need to be on self-harm and suicide, and that we need to do more to keep the most vulnerable people who use Instagram safe. That’s…

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#SaferInternetDay

The theme of this year’s Safer Internet Day is “Together for a better internet.” We couldn’t agree more, and want to do our part by making sure you know about all the tools available to keep yourself safe, and how to look out for one another on Instagram. For more information about each feature, visit…

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New Ways to Interact on Instagram

Starting today, you’ll see new ways to interact with your friends and form a deeper connection with the people you follow on Instagram. You can now use the questions sticker for music recommendations in Stories or to connect in the moment with people you follow on Live. You’ll also see a new interactive sticker in…

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Instagram Year in Review 2018

  With 2018 almost coming to a close, we’d love to highlight some trends from the year and share all the different ways Instagram’s global community came to the platform to creatively express themselves and get closer to the people – and things – they love. We’re heartened to see that sharing love and kindness…

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Introducing the #InstaGiftGuide

This year, hashtags and brands — two important elements of the Instagram community — are coming together to bring you the ultimate holiday shopping guide. The #InstaGiftGuide matches six popular hashtag trends from 2018 with gift-worthy products from 34 brands on Instagram — and yes, the famous #catsofinstagram made the cut 😹. Whether you still…

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Share with Your Close Friends on Instagram Stories

Starting today, you can make a close friends list on Stories and share with just the people you’ve added. Instagram Stories has become the place to express yourself and share everyday moments, but our community has grown and sometimes what you want to share isn’t for everyone. With Close Friends, you have the flexibility to…

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Creating a More Accessible Instagram

We are introducing two new improvements to make it easier for people with visual impairments to use Instagram. With more than 285 million people in the world who have visual impairments, we know there are many people who could benefit from a more accessible Instagram. First, we’re introducing automatic alternative text so you can hear…

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Improving your Instagram Profile

Your profile is where you share who you are on Instagram, so starting today we’re testing ways you can better express yourself and more easily connect with the people you care about on your profile. Over the next several weeks, you may see features re-arranged at the top of your profile including changes to icons,…

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Reducing Inauthentic Activity on Instagram

Recently, we’ve seen accounts use third-party apps to artificially grow their audience. Every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps…

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