Today the Instagram design team is launching a new account called @design to explore design and craft at Instagram and around the world.
At Instagram, we design for people and culture. The most important tool in our process is craft – a sense of creativity, intention, and care – and we believe it leads to better outcomes for our community.
On @design, we’ll go behind the scenes with emerging designers and creators at home, in their studios, and at global festivals to learn about their craft. We’ll also explore our creative process at Instagram – from how we define problems, to our prototyping tools, to AR simulations, to weekly team critiques, and more.
We’re just getting started, and we’re looking forward to learning how we can be a useful and supportive part of the community.