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Introducing Mute: A New Way to Personalize Your Feed

Posted on May 22, 2018

Today we’re introducing mute in feed, a new way to control what posts you see on Instagram. The new feature lets you hide posts in feed from certain accounts, without unfollowing them. With this change, you can make your feed even more personalized to what matters to you.

When you mute an account, you can still see posts on their profile page and get notified about comments or posts you’re tagged in. The accounts you mute will not be aware that you’ve muted them. You can always unmute an account to get their posts back in your feed.


To mute an account, tap the … menu in the corner of the post. From there, you can choose whether to mute posts, or mute posts and stories from an account. You can also mute posts and stories by pressing and holding on a story in your tray, or from a profile.

In March, we introduced changes to improve your browsing experience in feed and make it more fresh. We also heard that you want to understand how feed works, so we updated our Help Center to give you a better sense of how it’s ordered.

We’re aiming to make feed the best place to share and connect with the people and interests you care about. Mute will be rolling out over the coming weeks. To learn more, visit our Help Center.

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