One month ago, we started a new chapter of mobile video with the introduction of IGTV, a new app and space within Instagram where people can watch long-form (up to an hour) vertical videos from their favorite Instagram creators and celebs.
Since then, we’ve seen celebrities, creators and entertainers quickly embrace the platform, sharing exclusive content with their followers. Below is a curated roundup of some of the best moments of IGTV from this exciting first month.
THE BEST OF IGTV THIS MONTH (June 20 — July 27)
You don’t need a chef to make a sandwich. You need two! Instagram’s top creator Lele Pons (@lelepons) invited her friend Hannah Stocking (@hannahstocking) to the most fun and engaging cooking class on IGTV! These two get as creative as possible with a wide range of ingredients for Lele’s IGTV series “What’s cooking?”. Also check out how Hannah Stocking leverages her background studying biology and chemistry for her series “Science of Beauty”.
Italian fashion influencer Chiara Ferragni (@chiaraferragni) has been one of the most active -and popular!- Instagrammers on IGTV. Her home tour has over 4M views on IGTV, making it one of the most watched videos on the app this month.
An ode to self-love with popular beauty and fashion content creator Nabela Noor (@nabela), who posted a beautiful video focusing on the the importance of loving oneself. Her message of self-acceptance resonated with viewers, sparking comments like “I looked into the mirror and all I had was self-hate. Thank you for reminding me that I’m okay just being me” and “my truest inspiration.”
A number of creators have been inspired by the kind comments they received on IGTV. Disney star Madison Hu (@madisonhu) shared her reflections on adolescence, which received a very warm response, then posted a follow-up video on the topic after fans asked for more.
IGTV has become a vibrant destination to discover new talent. Whistle Sports (@whistlesports) shared the inspiring story of Neiko Primus, a nine-year old basketball prodigy, and his relationship with his mother to stay humble and motivated.
Looking to chill while watching IGTV -or just master your pottery skills? Head into the studio of master potter Eric Landon (@tortus), who hand-throws his ceramic vessels in Copenhagen, Denmark. This relaxing video on our @instagram account, is already one of the most popular on IGTV!
Not only did the French National team (@equipedefrance) win the FIFA World Cup this year, but it also became one of the most popular soccer teams on IGTV with this interview series, featuring world champions Paul Pogba and Samuel Umtiti among others.
Did you support Brazil, England or Germany? Don’t worry! If your team didn’t make it all he way through, maybe you’d prefer watching these IGTV highlights from the #Fifafanfest in Russia from @fifaworldcup instead!
MTV (@mtv) revealed the nominees for the upcoming VMAs on IGTV, featuring numerous content creators who found unique ways to introduce the artists for each category (e.g. ASMR creator whispering nominees into the microphone).
Also on IGTV around the world this month…
Kensington Palace shared its first IGTV video, sharing a huge moment with the world: the christening of Prince Louis!
Tune into NASA’s IGTV channel to discover really cool experiments and fun facts about life in space (Did you know new pilot simulators have a barf meter? 🤢)
Brazilian superstar Anitta brought her fans on a competitive journey through IGTV! She hosted a competition in which they helped her pick her next new single!
Stay tuned for more IGTV highlights soon…