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New Ways to Shop on Instagram

Instagram is the best place to connect with your friends and interests all in one place – and shopping is an essential, growing part of the Instagram community. In fact, more than 90 million accounts now tap to reveal tags in shopping posts on Instagram every month. Today we’re announcing two updates that make it…

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Bringing Shopping to Instagram Stories

Today we’re beginning to expand shopping beyond Feed to Instagram Stories. Instagram isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere. On Instagram Stories, when you see a sticker with a shopping bag icon tap on it to see more details about that…

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Celebrating a Community of 25 Million Businesses

Today we’re celebrating that the community of businesses on Instagram has grown to 25 million, the vast majority of which are small businesses. That’s up from 15 million in July. As 800 million use Instagram each month to discover and follow their passions, more and more people are using it to connect with businesses they…

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Bringing More Transparency to Commercial Relationships on Instagram

In the coming weeks, you’ll see a new “Paid partnership with” sub-header on posts and stories when a commercial relationship exists between a creators such as influencers or publishers and a business. Strengthening Relationships through Shared Experiences The relationships people form on Instagram drive our community and make it so unique. Partnerships between community creators…

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