Press News

A New Face Filter to Customize Your Look and Transport Yourself to New Places

Today, you’ll see a new face filter in the camera that lets you choose the perfect pair of shades that can transport you to locations all over the world – even if you’re just hanging out in your bedroom. Simply tilt your head back or tap the screen to try out different sunglasses and change…

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More Ways to Reply with a Photo in Direct

Starting today, you can make text messages in Direct more expressive by adding a visual backdrop. Whether you want to pair your message with a selfie or a colorful background, it’s easier than ever to share exactly how you feel. After you type your message, simply tap the camera, capture your disappearing photo and tap…

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New Ways to Share Instagram Stories

Starting today, you can share stories with your friends in Direct. From stories you follow on surfing to stories about your best friend’s cat, now you have more ways to share the stories you love. Sharing a story in Direct is as easy as sharing a post from your feed. When you discover a story…

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New Ways to Reply with Photos and Videos

Today we’re introducing new ways to reply with photos and videos that help you have fun, visual conversations with your friends. Now you can reply with a photo or video to specific photos, videos, and reshared posts in Direct. Your reply will automatically include a sticker of what you’re replying to. Just hit “reply” to…

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Two New Face Filters

Today, we’re rolling out two new face filters that help you transform any selfie into something fun and entertaining. Now, you can tap your face on the screen to add stars that sparkle, and shake your head to make them disappear. You can also turn into a kitten — open your mouth to flick your…

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Introducing Photo and Video Replies to Stories

Starting today, you can reply to stories with a photo or video. From selfies to Boomerangs, now you can be even more fun and playful when you respond to friends. To reply with a photo or a video, tap the new camera button while you’re watching a story. You can use any creative tools in…

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New in Direct: Support for Landscape and Portrait Plus Links

Today, we’re introducing two new features in Direct: landscape and portrait orientations plus links. Now, whenever you send a permanent photo or video to your friends in Direct from your camera roll, you don’t have to worry about cropping it. We’ve also added support for links in Direct. You can share website links with friends…

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Introducing Face Filters and More on Instagram

Today, we’re introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining. Whether you’re sitting on the couch at home or out and about, face filters help you express yourself and have playful conversations with friends. From math equations swirling around your head to furry koala…

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New Stickers and More: Fun Ways to Be Creative in Stories and Direct

Today, we’re introducing new sticker tools that help you be even more creative, whether you’re sharing to your story or having conversations with your friends in Direct. Over 200 million people now use Instagram Stories every day to keep up with friends and accounts they love. And with recent updates to Direct, it’s never been…

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Introducing the New Instagram Direct

Today, we’re launching the new Direct to make it fast and easy to turn any conversation into a visual conversation with photos and videos. Texts and reshares will now appear in the same thread with disappearing photos and videos so you can seamlessly go back and forth with your friends. Send a disappearing photo or…

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