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New Ways to Shop on Instagram

Instagram is the best place to connect with your friends and interests all in one place – and shopping is an essential, growing part of the Instagram community. In fact, more than 90 million accounts now tap to reveal tags in shopping posts on Instagram every month. Today we’re announcing two updates that make it…

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Introducing Video Chat, a New Explore, and More

Last month, we announced that new updates were coming to Instagram to bring you even closer to the people and things you love. These updates — including Video Chat, topic channels in Explore, and new camera effects for Stories — are rolling out today. Video Chat in Instagram Direct Now, you can video chat in…

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New Ways to Share and Connect on Instagram

Today, we’re announcing new ways to share in the moment on Stories, connect with friends over video and discover new interests on Explore. Stories Sharing to Stories: From a sticker of your new favorite song on Spotify to action shots from GoPro, it’s now easy to share what you’re up to or how you’re feeling…

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Introducing Location and Hashtag Stories on Explore

Today we’re excited to announce two new ways to discover the world around you on Explore: location stories and hashtag stories. Now you can see what’s happening around you and find stories related to your interests. You’ll see a new story ring at the top of Explore filled with stories happening near you. These stories…

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Introducing New Ways to Organize Your Saved Posts

Starting this week, you can save posts into private collections. Tap and hold the bookmark icon underneath any post to save it directly to a collection. You can create and name a new collection when you save a post, or you can add it to one you’ve already created. You can also create a collection…

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Introducing Saved Posts

Starting today, you can save posts you’d like to revisit later. Now you’ll see a new bookmark icon underneath posts in your feed. Simply tap it to save a post to a new, private tab on your profile. There you can see all the posts you’ve saved — and they’re only visible to you. When…

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Introducing Stories on Explore

Starting today, you’ll begin to see Instagram Stories on Explore. We announced Instagram Stories in August as a new feature for sharing everyday moments. Now, with stories on Explore, it’s easier than ever to discover new stories you’ll want to watch. More than 100 million people visit Explore every day to discover photos and videos…

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Introducing Video Channels in Explore

Today, we’ve started rolling out a new look for Explore featuring video channels. As people share more videos than ever before, we’re making it easier to discover the ones you’ll love. To begin, you’ll find a personalized channel called “Videos You Might Like” that collects videos from across Instagram’s global community into a seamless viewing…

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The All-New Search and Explore: See the World As It Happens

Today we’re excited to announce two major updates to Instagram that will help connect our community to the world as it happens: the all-new Explore page, with trending Tags and Places, and more powerful search that makes it easier to find the people, places, and tags you’re looking for. With more than 70 million photos…

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