Press News

Today we’re introducing mute in feed, a new way to control what posts you see on Instagram. The new feature lets you hide posts in feed from certain accounts, without unfollowing them. With this change, you can make your feed even more personalized to what matters to you. When you mute an account, you can…

Today we’re introducing changes to give you more control over your feed and ensure the posts you see are timely. We’ve heard it can feel unexpected when your feed refreshes and automatically bumps you to the top. So today we’re testing a “New Posts” button that lets you choose when you want to refresh, rather…

Starting today, you can choose landscape and portrait formats when sharing multiple photos and videos in one post. After we first rolled out in February, these posts could only be made up of squares. Now, when uploading your photos and videos, you’ll have more creative flexibility with the ability to share in landscape and portrait…

Today we’re introducing Archive, a new feature that lets you move posts you’ve previously shared into a space that’s visible only to you. Your profile is a representation of who you are and evolves with you over time. With Archive, you now have more flexibility to shape your profile while still preserving moments that matter….

Starting this week, you can save posts into private collections. Tap and hold the bookmark icon underneath any post to save it directly to a collection. You can create and name a new collection when you save a post, or you can add it to one you’ve already created. You can also create a collection…

Starting today, when scrolling through posts in your home feed, you’ll see a colorful story ring around profile photos from people you follow if they have a new story for you to watch. Simply tap the story ring and you’ll go directly into your friend’s story. When you’re done watching, the story will close and…

Starting today, you can share multiple photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them…

Starting today, you can save posts you’d like to revisit later. Now you’ll see a new bookmark icon underneath posts in your feed. Simply tap it to save a post to a new, private tab on your profile. There you can see all the posts you’ve saved — and they’re only visible to you. When…

You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most. To improve your experience, your feed will…

Today, I’m very excited to announce the launch of a product we’ve been wanting to build for quite some time now. Since our launch in October of 2010, we’ve focused on building a simple app that has inspired creativity while capturing everyday moments through the lens of your mobile phone. In fact, our focus on…