Press News

Today, we’re testing recommended posts in Feed, a new way to see content you may like on Instagram. The recommendations are based on the people you follow and photos and videos you like. You’ll see recommended posts at the end of your Feed, once you’ve seen everything new from people you follow. When you see…

Today, you’ll start noticing a “You’re All Caught Up” message when you’ve seen every post from the last two days. We’ve heard that it can be difficult to keep track of your seen posts. With this message, you’ll have a better understanding of your Feed and know you haven’t missed recent photos or videos. You’ll…

Last month, we announced that new updates were coming to Instagram to bring you even closer to the people and things you love. These updates — including Video Chat, topic channels in Explore, and new camera effects for Stories — are rolling out today. Video Chat in Instagram Direct Now, you can video chat in…

Today we’re introducing mute in feed, a new way to control what posts you see on Instagram. The new feature lets you hide posts in feed from certain accounts, without unfollowing them. With this change, you can make your feed even more personalized to what matters to you. When you mute an account, you can…

Today we’re introducing changes to give you more control over your feed and ensure the posts you see are timely. We’ve heard it can feel unexpected when your feed refreshes and automatically bumps you to the top. So today we’re testing a “New Posts” button that lets you choose when you want to refresh, rather…

Starting today, you can choose landscape and portrait formats when sharing multiple photos and videos in one post. After we first rolled out in February, these posts could only be made up of squares. Now, when uploading your photos and videos, you’ll have more creative flexibility with the ability to share in landscape and portrait…

Today we’re introducing Archive, a new feature that lets you move posts you’ve previously shared into a space that’s visible only to you. Your profile is a representation of who you are and evolves with you over time. With Archive, you now have more flexibility to shape your profile while still preserving moments that matter….

Starting this week, you can save posts into private collections. Tap and hold the bookmark icon underneath any post to save it directly to a collection. You can create and name a new collection when you save a post, or you can add it to one you’ve already created. You can also create a collection…

Starting today, when scrolling through posts in your home feed, you’ll see a colorful story ring around profile photos from people you follow if they have a new story for you to watch. Simply tap the story ring and you’ll go directly into your friend’s story. When you’re done watching, the story will close and…

Starting today, you can share multiple photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them…