Press News

A New Face Filter to Customize Your Look and Transport Yourself to New Places

Today, you’ll see a new face filter in the camera that lets you choose the perfect pair of shades that can transport you to locations all over the world – even if you’re just hanging out in your bedroom. Simply tilt your head back or tap the screen to try out different sunglasses and change…

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Introducing Face Filters in Live

Starting today, you can play with face filters while sharing live video. Whether you’re channeling a kitten or want to add some stars or rainbow light to your face, you can easily try on face filters while connecting with friends and followers in the moment. To use face filters in live video, tap the face…

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Three New Filters and Emoji Hashtags

In December, we introduced five new filters to Instagram, and we heard overwhelming excitement from the community after their release. As part of our commitment to creativity, today we’re excited to introduce three new filters — and we plan to bring you additional ones more regularly going forward. Lark Reyes Juno Inspired by weekend adventures…

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Color and Fade

In December’s creative tools update, we introduced five new filters and brought you the ability to tweak perspective as part of the Adjust tool. Today, we bring you two new creative tools: Color and Fade. Use the Color tool to tint the highlights or shadows in your photo. You can choose from yellow, orange, red,…

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Five New Filters

Today, we’re excited to bring you five new photo filters. In December 2012, we added Mayfair and Willow to the Instagram filter family—and a lot has happened in the last two years. Photography trends have evolved, and the capabilities of the camera on your phone have vastly improved. We’ve seen tremendous creativity within the community,…

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Instagram 3.2 – Improved Camera with a New Filter

Today we’re excited to announce the release of the largest upgrade to our Instagram iOS camera since it was revamped just over one year ago. The camera has been the core part of the Instagram experience since the day we launched and as a result, we’ve made significant improvements to its look and speed. Camera…

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