Press News

Introducing GIF Stickers

Now you can add fun, expressive GIF stickers to any photo or video in your story. When you tap to add a sticker to a photo or video in stories, you’ll now see a new GIF option. Tap it to open a library full of hundreds of thousands of moving stickers powered by GIPHY. You…

Read More

New! Send a Live Video in Direct

You can now send live videos to friends in Direct. With a single tap of the Direct icon, you can send your own live video — or a live video you’re watching — to a friend or a group of friends to encourage them to join in the fun. When you’re live, just tap the…

Read More

Creative Tools for the Holidays

Just in time for the holidays, you’ll see a few new creative tools to help you turn any moment into something fun and entertaining. New Superzoom Effects If you’ve been playing with Superzoom to record funny videos with dramatic sound, you can now try out new zoom and sound effects. Tap the music icon to…

Read More

Introducing Stories Highlights and Stories Archive

Today we’re introducing two new tools that let you hold on to your favorite moments from Instagram Stories and share them in ways that help you express yourself. Stories Highlights is a new part of your profile where you can express more of who you are through stories you’ve shared. And to help you build…

Read More

Celebrating a Community of 25 Million Businesses

Today we’re celebrating that the community of businesses on Instagram has grown to 25 million, the vast majority of which are small businesses. That’s up from 15 million in July. As 800 million use Instagram each month to discover and follow their passions, more and more people are using it to connect with businesses they…

Read More

Remix Photos From Friends in Direct

Starting today, you can remix your friends’ photos — then send them back for fun conversations. When viewing a photo message from a friend, tap the camera icon at the bottom and capture a reply. Your reply includes a sticker of what you’re replying to. Move and resize it, and add your own twist with…

Read More

New! Request to Join a Friend’s Live Video

Going live with a friend is now even easier. Starting today, when a friend is live, you can let them know you’d like to join in the fun and hang out live together. When watching a friend’s live video, simply tap the “Request” button in the comments section. You’ll see a confirmation that your friend…

Read More

Introducing New Stickers for Thanksgiving

Today we’re launching a new set of stickers to help celebrate Thanksgiving in the United States. From expressive turkeys and decorative gourds to a pumpkin spice latte for warming up as autumn draws to a close, these stickers help you add a little extra creativity to the moments you share throughout the holiday.

Read More

Expanding Uploads from your Camera Roll

Starting today, you can add photos and videos to your story, even if you took them more than 24 hours ago. Now, you’ll be able to easily find and choose anything from your camera roll and share it instantly with friends. Just like you normally would, swipe up from the camera to open your camera…

Read More

Introducing Superzoom and Halloween Creative Tools

Just in time for Halloween, you’ll see some new creative tools to help you turn any moment into something fun and entertaining: a new camera format called “Superzoom” and Halloween-inspired face filters and stickers. Superzoom Superzoom is an easy way to record a funny video with dramatic sound effects.When you open the camera, you’ll see…

Read More