Press News

Fun New Face Filter!

Today, we’re rolling out a new face filter to help you express yourself and turn an ordinary selfie into something fun and entertaining. Try it out and combine it with other creative tools to show your friends how you’re feeling, no matter where you are or what you’re doing. Just open the camera and tap…

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Introducing Photo and Video Replies to Stories

Starting today, you can reply to stories with a photo or video. From selfies to Boomerangs, now you can be even more fun and playful when you respond to friends. To reply with a photo or a video, tap the new camera button while you’re watching a story. You can use any creative tools in…

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New Stickers for 4th of July and Canada Day

Today, we’re launching stickers to help celebrate this weekend’s holidays across North America. In the United States, you’ll see a star-spangled sticker pack to help you celebrate Independence Day. From backyard BBQs to fireworks at night, these new stickers let you add creativity to the moments you share throughout the holiday. And in Canada, you’ll…

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Keeping Instagram a Safe Place for Self-Expression

Today, we’re introducing two new tools to help keep Instagram a safe place for self-expression — a filter to block certain offensive comments and a spam filter in nine languages. These tools are the next step in our commitment to foster kind, inclusive communities on Instagram. Blocking Offensive Comments Many of you have told us…

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Share a Replay of Your Live Video to Instagram Stories

Starting today, we’re introducing the option to share a replay of your live video to Instagram Stories. Now, more of your friends and followers can catch up on what they missed. When your broadcast has ended, you’ll be able to tap “Share” at the bottom of the screen to add your replay to Instagram Stories…

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New Stickers for Summer

As summer kicks off in the northern hemisphere, you’ll see a new set of stickers available throughout the season. From pool floaties to flip-flops, ice cream and more, these stickers help you make any summer moment more fun and creative.

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New Face Filters and More

Today, we’re rolling out new face filters to give you more ways to turn an ordinary selfie into something fun and entertaining. Try out the new road trip filter and open your mouth to rush down the road. Bring in a friend and watch a rainbow appear before your eyes. You can also play around…

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Bringing More Transparency to Commercial Relationships on Instagram

In the coming weeks, you’ll see a new “Paid partnership with” sub-header on posts and stories when a commercial relationship exists between a creators such as influencers or publishers and a business. Strengthening Relationships through Shared Experiences The relationships people form on Instagram drive our community and make it so unique. Partnerships between community creators…

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Introducing Archive on Profile

Today we’re introducing Archive, a new feature that lets you move posts you’ve previously shared into a space that’s visible only to you. Your profile is a representation of who you are and evolves with you over time. With Archive, you now have more flexibility to shape your profile while still preserving moments that matter….

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New Face Filters in Camera

Today, we’re rolling out new face filters in the Instagram camera to give you more ways to turn an ordinary selfie into something fun and entertaining. Play around with the top hat filter to add a new style to your selfies — the accessories look drawn on and you can open your mouth or lift…

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