Press News

Introducing Focus

Now you can instantly take portraits of yourself or friends that you’ll want to share — with the new “Focus” camera format. When you open the camera, you’ll see “Focus” next to “Superzoom” under the record button. Take a selfie or switch to the back-facing camera to find a friend. As soon as there’s someone…

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Changes to Improve Your Instagram Feed

Today we’re introducing changes to give you more control over your feed and ensure the posts you see are timely. We’ve heard it can feel unexpected when your feed refreshes and automatically bumps you to the top. So today we’re testing a “New Posts” button that lets you choose when you want to refresh, rather…

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Introducing Hashtag and Profile Links in Bio

Today, we’re introducing hashtag and profile links in bio, a new way to express yourself and the things you care about. Now when you include a # or @ in your bio, they become live links that lead to a hashtag page or another profile. In December, we introduced the ability to follow hashtags, giving…

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Introducing Type Mode in Stories

Today, we’re introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required. Now, you can turn your most random thoughts into something colorful and expressive. When you open the camera, you’ll see “Type” next to “Normal” under the…

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Introducing GIF Stickers

Now you can add fun, expressive GIF stickers to any photo or video in your story. When you tap to add a sticker to a photo or video in stories, you’ll now see a new GIF option. Tap it to open a library full of hundreds of thousands of moving stickers powered by GIPHY. You…

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New! Send a Live Video in Direct

You can now send live videos to friends in Direct. With a single tap of the Direct icon, you can send your own live video — or a live video you’re watching — to a friend or a group of friends to encourage them to join in the fun. When you’re live, just tap the…

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Creative Tools for the Holidays

Just in time for the holidays, you’ll see a few new creative tools to help you turn any moment into something fun and entertaining. New Superzoom Effects If you’ve been playing with Superzoom to record funny videos with dramatic sound, you can now try out new zoom and sound effects. Tap the music icon to…

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Introducing Stories Highlights and Stories Archive

Today we’re introducing two new tools that let you hold on to your favorite moments from Instagram Stories and share them in ways that help you express yourself. Stories Highlights is a new part of your profile where you can express more of who you are through stories you’ve shared. And to help you build…

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Celebrating a Community of 25 Million Businesses

Today we’re celebrating that the community of businesses on Instagram has grown to 25 million, the vast majority of which are small businesses. That’s up from 15 million in July. As 800 million use Instagram each month to discover and follow their passions, more and more people are using it to connect with businesses they…

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Remix Photos From Friends in Direct

Starting today, you can remix your friends’ photos — then send them back for fun conversations. When viewing a photo message from a friend, tap the camera icon at the bottom and capture a reply. Your reply includes a sticker of what you’re replying to. Move and resize it, and add your own twist with…

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