Press News

Introducing Superzoom and Halloween Creative Tools

Just in time for Halloween, you’ll see some new creative tools to help you turn any moment into something fun and entertaining: a new camera format called “Superzoom” and Halloween-inspired face filters and stickers. Superzoom Superzoom is an easy way to record a funny video with dramatic sound effects.When you open the camera, you’ll see…

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Go Live with a Friend

Starting today, we’re introducing a fun way to go live with a friend. Now, you can hang out and go live together, whether you’re just doing homework or catching up on your day. Live video helps you share in an authentic way, but sometimes it can be intimidating when you’re on your own. It’s easy…

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A New Face Filter to Brighten up the Moment

Today, you’ll see a new face filter that lets you brighten up the moment by placing a beam of light on your selfie or the world around you — even if the sun isn’t shining. Tap the light to change between the vertical and horizontal orientation or tap anywhere on the screen to move it….

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Introducing Polls in Instagram Stories

Today we’re introducing an interactive poll sticker in Instagram Stories that lets you ask a question and see results from your friends and followers as they vote. Whether you’re trying to plan tomorrow’s outfit, choosing which class to take or figuring out where to go for dinner, now it’s easy to share a two-option poll…

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A New Face Filter to Customize Your Look and Transport Yourself to New Places

Today, you’ll see a new face filter in the camera that lets you choose the perfect pair of shades that can transport you to locations all over the world – even if you’re just hanging out in your bedroom. Simply tilt your head back or tap the screen to try out different sunglasses and change…

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Introducing New Stickers for the Changing Seasons

Today we’re introducing new stickers to mark the changing seasons around the world. If you are in the northern hemisphere, you’ll see a new cozy sticker pack for autumn complete with expressive acorns, falling leaves, warm beanies and cups of tea. And for those in the southern hemisphere, flowers, kits and happy sprouts help you…

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Introducing Face Filters in Live

Starting today, you can play with face filters while sharing live video. Whether you’re channeling a kitten or want to add some stars or rainbow light to your face, you can easily try on face filters while connecting with friends and followers in the moment. To use face filters in live video, tap the face…

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More Ways to Reply with a Photo in Direct

Starting today, you can make text messages in Direct more expressive by adding a visual backdrop. Whether you want to pair your message with a selfie or a colorful background, it’s easier than ever to share exactly how you feel. After you type your message, simply tap the camera, capture your disappearing photo and tap…

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Fun New Face Filter to Try with Friends

Today, we’re rolling out a new face filter to give you more ways to turn an ordinary selfie into something fun and entertaining. Inspired by the road trip filter we launched earlier this year, now you can jump on your motorcycle and open your mouth to rush down the road. Bring a friend along for…

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New Ways to Share Instagram Stories

Starting today, you can share stories with your friends in Direct. From stories you follow on surfing to stories about your best friend’s cat, now you have more ways to share the stories you love. Sharing a story in Direct is as easy as sharing a post from your feed. When you discover a story…

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