Press News

Express Yourself with New Face Filters

Today, we’re rolling out a fun way to express how you’re feeling with weather-inspired face filters. Now, you can share your emotions through a happy sun, a sad raincloud, an angry thunderstorm or a laid-back sun. Try them on and watch the mood change, and combine with other creative tools to add that personal touch….

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Improvements to Posts with Multiple Photos and Videos

Starting today, you can choose landscape and portrait formats when sharing multiple photos and videos in one post. After we first rolled out in February, these posts could only be made up of squares. Now, when uploading your photos and videos, you’ll have more creative flexibility with the ability to share in landscape and portrait…

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New, Community-Inspired Face Filter

Today, we’re rolling out a rainbow light filter inspired by our community. Now, you can add a ray of colorful light to any selfie, and play with the rainbow as it shines across your face. You can also tap to change between the vertical and horizontal orientation, and tap outside the rainbow to move it…

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New Stickers for the Solar Eclipse

Today we’re launching three new stickers to celebrate the upcoming total solar eclipse over North America. Whether you’re camping out with friends or capturing the phenomenon from indoors, these stickers let you add even more creativity to the moment. We teamed up with @NASA to share the first look – check out their story today!

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New Ways to Reply with Photos and Videos

Today we’re introducing new ways to reply with photos and videos that help you have fun, visual conversations with your friends. Now you can reply with a photo or video to specific photos, videos, and reshared posts in Direct. Your reply will automatically include a sticker of what you’re replying to. Just hit “reply” to…

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New, Customizable Face Filter

Today, we’re rolling out a customizable face filter that brings to life the culture and style of the 1960s. Now, you can tap the accessories to explore different hats, glasses and outfits — mix and match to create your own look, or tap the background for a kaleidoscopic surprise. With each new face filter, you…

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New creative tools for heading back to school

Today we’re announcing a new set of stickers — and a new brush! — to help celebrate back-to-school season. From expressive apples to paper planes and even a colorful chalk brush, these creative tools help you bring your stories to life as you head back to class. Back to school stickers and the chalk brush…

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Go LIVE with a friend

Starting today, we’re testing a fun way to go live with a friend. Now, you can hang out and go live together, whether you’re just doing homework or catching up on your day. Live video helps you share in an authentic way, but sometimes it can be intimidating when you’re on your own. It’s easy…

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Two New Face Filters

Today, we’re rolling out two new face filters that help you transform any selfie into something fun and entertaining. Now, you can tap your face on the screen to add stars that sparkle, and shake your head to make them disappear. You can also turn into a kitten — open your mouth to flick your…

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Celebrating One Year of Instagram Stories

A year ago today we introduced stories to Instagram. With more than 250 million daily users, stories made Instagram a place for people to share all of their moments – the highlights and everything in between. Stories has also helped increase the amount of time people spend on Instagram. Those under the age of 25…

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