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Making Explore an Even Better Home for Your Interests

People turn to Explore when they want to branch out from the accounts they already follow on Instagram. Today we’re announcing new designs in Explore, bringing you more ways to discover photos, videos, products and Stories relevant to your interests. When you go to Explore, you’ll now see a newly designed navigation bar, which features…

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Connecting You With Friends, Family and Interests on Instagram

People come to Instagram to be with their close friends. They stay to be inspired by art, fashion, sports and entertainment — as well as the people behind those crafts. Enabling expression and fostering those connections are at the heart of Instagram, and today we’re announcing new ways to strengthen those connections with the people…

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Introducing Checkout on Instagram

Today, we’re introducing checkout on Instagram. When you find a product you love, you can now buy it without leaving the app.   When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as…

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Introducing the #InstaGiftGuide

This year, hashtags and brands — two important elements of the Instagram community — are coming together to bring you the ultimate holiday shopping guide. The #InstaGiftGuide matches six popular hashtag trends from 2018 with gift-worthy products from 34 brands on Instagram — and yes, the famous #catsofinstagram made the cut 😹. Whether you still…

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Introducing more ways to shop on Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when…

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New Ways to Shop on Instagram

Instagram is the best place to connect with your friends and interests all in one place – and shopping is an essential, growing part of the Instagram community. In fact, more than 90 million accounts now tap to reveal tags in shopping posts on Instagram every month. Today we’re announcing two updates that make it…

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