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Bringing Shopping to Instagram Stories

Today we’re beginning to expand shopping beyond Feed to Instagram Stories. Instagram isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere. On Instagram Stories, when you see a sticker with a shopping bag icon tap on it to see more details about that…

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Introducing @mention Sharing

Starting today, when someone mentions you in their story, you’ll be able to share that photo or video into your own story. So, when you’re caught up in a soccer game or focused on a big project and you don’t take out your phone, you can still share the moment. When someone mentions you in…

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New: Share Feed Posts to Stories

Today, we’re introducing a new way to easily share feed posts to your story. When you come across something in feed that inspires you — like a post from a friend raising money for a cause or a photo of a new design from your favorite brand — you can now quickly share that post…

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Introducing the Emoji Slider

Today, we’re introducing the emoji slider sticker — a fun new way to interact with your friends on Instagram. The emoji slider lets you ask more nuanced questions when you want to find out how your friends feel about something — like how 🔥 an artist’s new single is or how 🌶 they like their…

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New Ways to Share and Connect on Instagram

Today, we’re announcing new ways to share in the moment on Stories, connect with friends over video and discover new interests on Explore. Stories Sharing to Stories: From a sticker of your new favorite song on Spotify to action shots from GoPro, it’s now easy to share what you’re up to or how you’re feeling…

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Improvements to Stories Uploads

Today we’re introducing a few updates that make it faster and easier to upload photos and videos to your stories. You’ll now be able to upload multiple photos and videos to your story all at once. Whether you want to preview your entire story to make sure it’s just right or you’re waiting for a…

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Introducing Focus

Now you can instantly take portraits of yourself or friends that you’ll want to share — with the new “Focus” camera format. When you open the camera, you’ll see “Focus” next to “Superzoom” under the record button. Take a selfie or switch to the back-facing camera to find a friend. As soon as there’s someone…

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Introducing Type Mode in Stories

Today, we’re introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required. Now, you can turn your most random thoughts into something colorful and expressive. When you open the camera, you’ll see “Type” next to “Normal” under the…

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Introducing GIF Stickers

Now you can add fun, expressive GIF stickers to any photo or video in your story. When you tap to add a sticker to a photo or video in stories, you’ll now see a new GIF option. Tap it to open a library full of hundreds of thousands of moving stickers powered by GIPHY. You…

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Creative Tools for the Holidays

Just in time for the holidays, you’ll see a few new creative tools to help you turn any moment into something fun and entertaining. New Superzoom Effects If you’ve been playing with Superzoom to record funny videos with dramatic sound, you can now try out new zoom and sound effects. Tap the music icon to…

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