Press News

Express Yourself with New Face Filters

Today, we’re rolling out a fun way to express how you’re feeling with weather-inspired face filters. Now, you can share your emotions through a happy sun, a sad raincloud, an angry thunderstorm or a laid-back sun. Try them on and watch the mood change, and combine with other creative tools to add that personal touch….

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Bringing Instagram Stories to Mobile Web

Starting today, you can watch stories on instagram.com. You’ll see stories at the top of your feed, and you can tap to watch them. To skip or go back to a story, you can tap the right and left arrows. Stories has quickly become an important part of the Instagram experience — over 250 million…

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New, Community-Inspired Face Filter

Today, we’re rolling out a rainbow light filter inspired by our community. Now, you can add a ray of colorful light to any selfie, and play with the rainbow as it shines across your face. You can also tap to change between the vertical and horizontal orientation, and tap outside the rainbow to move it…

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New Stickers for the Solar Eclipse

Today we’re launching three new stickers to celebrate the upcoming total solar eclipse over North America. Whether you’re camping out with friends or capturing the phenomenon from indoors, these stickers let you add even more creativity to the moment. We teamed up with @NASA to share the first look – check out their story today!

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New, Customizable Face Filter

Today, we’re rolling out a customizable face filter that brings to life the culture and style of the 1960s. Now, you can tap the accessories to explore different hats, glasses and outfits — mix and match to create your own look, or tap the background for a kaleidoscopic surprise. With each new face filter, you…

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New creative tools for heading back to school

Today we’re announcing a new set of stickers — and a new brush! — to help celebrate back-to-school season. From expressive apples to paper planes and even a colorful chalk brush, these creative tools help you bring your stories to life as you head back to class. Back to school stickers and the chalk brush…

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Two New Face Filters

Today, we’re rolling out two new face filters that help you transform any selfie into something fun and entertaining. Now, you can tap your face on the screen to add stars that sparkle, and shake your head to make them disappear. You can also turn into a kitten — open your mouth to flick your…

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Celebrating One Year of Instagram Stories

A year ago today we introduced stories to Instagram. With more than 250 million daily users, stories made Instagram a place for people to share all of their moments – the highlights and everything in between. Stories has also helped increase the amount of time people spend on Instagram. Those under the age of 25…

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Fun New Face Filter!

Today, we’re rolling out a new face filter to help you express yourself and turn an ordinary selfie into something fun and entertaining. Try it out and combine it with other creative tools to show your friends how you’re feeling, no matter where you are or what you’re doing. Just open the camera and tap…

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Introducing Photo and Video Replies to Stories

Starting today, you can reply to stories with a photo or video. From selfies to Boomerangs, now you can be even more fun and playful when you respond to friends. To reply with a photo or a video, tap the new camera button while you’re watching a story. You can use any creative tools in…

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