Press News

Introducing New Stickers for the Changing Seasons

Today we’re introducing new stickers to mark the changing seasons around the world. If you are in the northern hemisphere, you’ll see a new cozy sticker pack for autumn complete with expressive acorns, falling leaves, warm beanies and cups of tea. And for those in the southern hemisphere, flowers, kits and happy sprouts help you…

Read More

Fun New Face Filter to Try with Friends

Today, we’re rolling out a new face filter to give you more ways to turn an ordinary selfie into something fun and entertaining. Inspired by the road trip filter we launched earlier this year, now you can jump on your motorcycle and open your mouth to rush down the road. Bring a friend along for…

Read More

New Ways to Share Instagram Stories

Starting today, you can share stories with your friends in Direct. From stories you follow on surfing to stories about your best friend’s cat, now you have more ways to share the stories you love. Sharing a story in Direct is as easy as sharing a post from your feed. When you discover a story…

Read More

Express Yourself with New Face Filters

Today, we’re rolling out a fun way to express how you’re feeling with weather-inspired face filters. Now, you can share your emotions through a happy sun, a sad raincloud, an angry thunderstorm or a laid-back sun. Try them on and watch the mood change, and combine with other creative tools to add that personal touch….

Read More

Bringing Instagram Stories to Mobile Web

Starting today, you can watch stories on instagram.com. You’ll see stories at the top of your feed, and you can tap to watch them. To skip or go back to a story, you can tap the right and left arrows. Stories has quickly become an important part of the Instagram experience — over 250 million…

Read More

New, Community-Inspired Face Filter

Today, we’re rolling out a rainbow light filter inspired by our community. Now, you can add a ray of colorful light to any selfie, and play with the rainbow as it shines across your face. You can also tap to change between the vertical and horizontal orientation, and tap outside the rainbow to move it…

Read More

New Stickers for the Solar Eclipse

Today we’re launching three new stickers to celebrate the upcoming total solar eclipse over North America. Whether you’re camping out with friends or capturing the phenomenon from indoors, these stickers let you add even more creativity to the moment. We teamed up with @NASA to share the first look – check out their story today!

Read More

New, Customizable Face Filter

Today, we’re rolling out a customizable face filter that brings to life the culture and style of the 1960s. Now, you can tap the accessories to explore different hats, glasses and outfits — mix and match to create your own look, or tap the background for a kaleidoscopic surprise. With each new face filter, you…

Read More

New creative tools for heading back to school

Today we’re announcing a new set of stickers — and a new brush! — to help celebrate back-to-school season. From expressive apples to paper planes and even a colorful chalk brush, these creative tools help you bring your stories to life as you head back to class. Back to school stickers and the chalk brush…

Read More

Two New Face Filters

Today, we’re rolling out two new face filters that help you transform any selfie into something fun and entertaining. Now, you can tap your face on the screen to add stars that sparkle, and shake your head to make them disappear. You can also turn into a kitten — open your mouth to flick your…

Read More