Press News

Introducing New Ways to Organize Your Saved Posts

Starting this week, you can save posts into private collections. Tap and hold the bookmark icon underneath any post to save it directly to a collection. You can create and name a new collection when you save a post, or you can add it to one you’ve already created. You can also create a collection…

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New: Save Your Live Video to Your Phone

Starting today, you’ll have the option to save your live video to your phone at the end of a broadcast. While live videos will continue to disappear from the app when you’re done, this update gives you the flexibility to hold onto your video and re-watch it later, especially if something exciting happens during your…

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Share Up to 10 Photos and Videos in One Post

Starting today, you can share multiple photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them…

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Live Stories: Available Globally

Today we’re excited to share that live video on Instagram Stories — a new way to connect with your friends and followers right now — will be rolling out to our entire global community over the next week. From real-time makeup tutorials to live DJ sets, it’s been exciting to watch as the community shares…

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A New Look for Instagram

Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse. We’ve made improvements to…

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Introducing Video Channels in Explore

Today, we’ve started rolling out a new look for Explore featuring video channels. As people share more videos than ever before, we’re making it easier to discover the ones you’ll love. To begin, you’ll find a personalized channel called “Videos You Might Like” that collects videos from across Instagram’s global community into a seamless viewing…

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Coming Soon: Longer Video on Instagram

We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year. In the last six months, the…

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Coming Soon: View Counts on Videos

Over the next few weeks, you’ll start to see how many times people have watched a video on Instagram. Views are the most widely expected form of feedback on video. That’s why you’ll begin to see view counts underneath videos where before you’d normally see likes. You’ll be able to see likes by tapping “views.”…

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Introducing Boomerang from Instagram

It’s not a photo. It’s not a gif. It’s a Boomerang. Today, we’re announcing Boomerang from Instagram, a new video app that lets you turn everyday moments into something fun and unexpected. Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air. Transform an ordinary selfie…

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Introducing Hyperlapse from Instagram

Since launching nearly four years ago, it has always been a priority to bring the Instagram community simple yet powerful tools that let people capture moments and express their creativity. Today, we’re excited to announce Hyperlapse from Instagram, a new app to capture high-quality time lapse videos even while in motion. Traditionally, time lapse videos…

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