Press News

New Ways to Share Instagram Stories

Starting today, you can share stories with your friends in Direct. From stories you follow on surfing to stories about your best friend’s cat, now you have more ways to share the stories you love. Sharing a story in Direct is as easy as sharing a post from your feed. When you discover a story…

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Express Yourself with New Face Filters

Today, we’re rolling out a fun way to express how you’re feeling with weather-inspired face filters. Now, you can share your emotions through a happy sun, a sad raincloud, an angry thunderstorm or a laid-back sun. Try them on and watch the mood change, and combine with other creative tools to add that personal touch….

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Bringing Instagram Stories to Mobile Web

Starting today, you can watch stories on instagram.com. You’ll see stories at the top of your feed, and you can tap to watch them. To skip or go back to a story, you can tap the right and left arrows. Stories has quickly become an important part of the Instagram experience — over 250 million…

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Improvements to Posts with Multiple Photos and Videos

Starting today, you can choose landscape and portrait formats when sharing multiple photos and videos in one post. After we first rolled out in February, these posts could only be made up of squares. Now, when uploading your photos and videos, you’ll have more creative flexibility with the ability to share in landscape and portrait…

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New, Community-Inspired Face Filter

Today, we’re rolling out a rainbow light filter inspired by our community. Now, you can add a ray of colorful light to any selfie, and play with the rainbow as it shines across your face. You can also tap to change between the vertical and horizontal orientation, and tap outside the rainbow to move it…

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New Stickers for the Solar Eclipse

Today we’re launching three new stickers to celebrate the upcoming total solar eclipse over North America. Whether you’re camping out with friends or capturing the phenomenon from indoors, these stickers let you add even more creativity to the moment. We teamed up with @NASA to share the first look – check out their story today!

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New Ways to Reply with Photos and Videos

Today we’re introducing new ways to reply with photos and videos that help you have fun, visual conversations with your friends. Now you can reply with a photo or video to specific photos, videos, and reshared posts in Direct. Your reply will automatically include a sticker of what you’re replying to. Just hit “reply” to…

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New, Customizable Face Filter

Today, we’re rolling out a customizable face filter that brings to life the culture and style of the 1960s. Now, you can tap the accessories to explore different hats, glasses and outfits — mix and match to create your own look, or tap the background for a kaleidoscopic surprise. With each new face filter, you…

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New creative tools for heading back to school

Today we’re announcing a new set of stickers — and a new brush! — to help celebrate back-to-school season. From expressive apples to paper planes and even a colorful chalk brush, these creative tools help you bring your stories to life as you head back to class. Back to school stickers and the chalk brush…

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Keep the conversation going with comment threads

Today we’re making conversations about Instagram posts even easier by adding comment threads. Comment threads help you keep track of conversations and make it easy to respond to a specific thread. This update will make your feed an even better place to share interests, get inspired and connect with others. Now, when you hit reply…

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