Press News

At Instagram, nothing is more important to us than the safety of the people in our community. Over the past month we have seen that we are not where we need to be on self-harm and suicide, and that we need to do more to keep the most vulnerable people who use Instagram safe. That’s…

The theme of this year’s Safer Internet Day is “Together for a better internet.” We couldn’t agree more, and want to do our part by making sure you know about all the tools available to keep yourself safe, and how to look out for one another on Instagram. For more information about each feature, visit…

Starting today, you’ll see new ways to interact with your friends and form a deeper connection with the people you follow on Instagram. You can now use the questions sticker for music recommendations in Stories or to connect in the moment with people you follow on Live. You’ll also see a new interactive sticker in…

  With 2018 almost coming to a close, we’d love to highlight some trends from the year and share all the different ways Instagram’s global community came to the platform to creatively express themselves and get closer to the people – and things – they love. We’re heartened to see that sharing love and kindness…

This year, hashtags and brands — two important elements of the Instagram community — are coming together to bring you the ultimate holiday shopping guide. The #InstaGiftGuide matches six popular hashtag trends from 2018 with gift-worthy products from 34 brands on Instagram — and yes, the famous #catsofinstagram made the cut 😹. Whether you still…

Starting today, you can make a close friends list on Stories and share with just the people you’ve added. Instagram Stories has become the place to express yourself and share everyday moments, but our community has grown and sometimes what you want to share isn’t for everyone. With Close Friends, you have the flexibility to…

We are introducing two new improvements to make it easier for people with visual impairments to use Instagram. With more than 285 million people in the world who have visual impairments, we know there are many people who could benefit from a more accessible Instagram. First, we’re introducing automatic alternative text so you can hear…

Your profile is where you share who you are on Instagram, so starting today we’re testing ways you can better express yourself and more easily connect with the people you care about on your profile. Over the next several weeks, you may see features re-arranged at the top of your profile including changes to icons,…

Recently, we’ve seen accounts use third-party apps to artificially grow their audience. Every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps…

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when…