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New! Send a Live Video in Direct

You can now send live videos to friends in Direct. With a single tap of the Direct icon, you can send your own live video — or a live video you’re watching — to a friend or a group of friends to encourage them to join in the fun. When you’re live, just tap the…

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Creative Tools for the Holidays

Just in time for the holidays, you’ll see a few new creative tools to help you turn any moment into something fun and entertaining. New Superzoom Effects If you’ve been playing with Superzoom to record funny videos with dramatic sound, you can now try out new zoom and sound effects. Tap the music icon to…

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Now You Can Follow Hashtags on Instagram

Today we’re introducing the ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram. Now it’s even easier to stay connected with the interests, hobbies, passions and communities you care about. Everyday, millions of people share photos and videos and tag them with relevant hashtags. #onthetable, #slime and #floralnails…

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Introducing Stories Highlights and Stories Archive

Today we’re introducing two new tools that let you hold on to your favorite moments from Instagram Stories and share them in ways that help you express yourself. Stories Highlights is a new part of your profile where you can express more of who you are through stories you’ve shared. And to help you build…

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Protecting Wildlife and Nature from Exploitation

Starting today, when a person searches for a hashtag associated with harmful behavior to animals or the environment, they will see a content advisory screen. Animal abuse and the sale of endangered animals or their parts are not allowed on Instagram. The protection and safety of the natural world are important to us and our…

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Celebrating a Community of 25 Million Businesses

Today we’re celebrating that the community of businesses on Instagram has grown to 25 million, the vast majority of which are small businesses. That’s up from 15 million in July. As 800 million use Instagram each month to discover and follow their passions, more and more people are using it to connect with businesses they…

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Instagram’s 2017 Year in Review

Today, we’re excited to announce the Instagram community’s top 2017 moments. People from all around the world came to Instagram to collectively experience this year’s most important events, milestones and trends – from pop culture to cultural movements. In celebration of our global community of 800 million, we’re sharing the following Year in Review data:…

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Remix Photos From Friends in Direct

Starting today, you can remix your friends’ photos — then send them back for fun conversations. When viewing a photo message from a friend, tap the camera icon at the bottom and capture a reply. Your reply includes a sticker of what you’re replying to. Move and resize it, and add your own twist with…

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New! Request to Join a Friend’s Live Video

Going live with a friend is now even easier. Starting today, when a friend is live, you can let them know you’d like to join in the fun and hang out live together. When watching a friend’s live video, simply tap the “Request” button in the comments section. You’ll see a confirmation that your friend…

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Introducing New Stickers for Thanksgiving

Today we’re launching a new set of stickers to help celebrate Thanksgiving in the United States. From expressive turkeys and decorative gourds to a pumpkin spice latte for warming up as autumn draws to a close, these stickers help you add a little extra creativity to the moments you share throughout the holiday.

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