Press News

New, Customizable Face Filter

Today, we’re rolling out a customizable face filter that brings to life the culture and style of the 1960s. Now, you can tap the accessories to explore different hats, glasses and outfits — mix and match to create your own look, or tap the background for a kaleidoscopic surprise. With each new face filter, you…

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New creative tools for heading back to school

Today we’re announcing a new set of stickers — and a new brush! — to help celebrate back-to-school season. From expressive apples to paper planes and even a colorful chalk brush, these creative tools help you bring your stories to life as you head back to class. Back to school stickers and the chalk brush…

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Keep the conversation going with comment threads

Today we’re making conversations about Instagram posts even easier by adding comment threads. Comment threads help you keep track of conversations and make it easy to respond to a specific thread. This update will make your feed an even better place to share interests, get inspired and connect with others. Now, when you hit reply…

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Go LIVE with a friend

Starting today, we’re testing a fun way to go live with a friend. Now, you can hang out and go live together, whether you’re just doing homework or catching up on your day. Live video helps you share in an authentic way, but sometimes it can be intimidating when you’re on your own. It’s easy…

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Two New Face Filters

Today, we’re rolling out two new face filters that help you transform any selfie into something fun and entertaining. Now, you can tap your face on the screen to add stars that sparkle, and shake your head to make them disappear. You can also turn into a kitten — open your mouth to flick your…

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Celebrating One Year of Instagram Stories

A year ago today we introduced stories to Instagram. With more than 250 million daily users, stories made Instagram a place for people to share all of their moments – the highlights and everything in between. Stories has also helped increase the amount of time people spend on Instagram. Those under the age of 25…

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Fun New Face Filter!

Today, we’re rolling out a new face filter to help you express yourself and turn an ordinary selfie into something fun and entertaining. Try it out and combine it with other creative tools to show your friends how you’re feeling, no matter where you are or what you’re doing. Just open the camera and tap…

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Introducing Photo and Video Replies to Stories

Starting today, you can reply to stories with a photo or video. From selfies to Boomerangs, now you can be even more fun and playful when you respond to friends. To reply with a photo or a video, tap the new camera button while you’re watching a story. You can use any creative tools in…

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New Stickers for 4th of July and Canada Day

Today, we’re launching stickers to help celebrate this weekend’s holidays across North America. In the United States, you’ll see a star-spangled sticker pack to help you celebrate Independence Day. From backyard BBQs to fireworks at night, these new stickers let you add creativity to the moments you share throughout the holiday. And in Canada, you’ll…

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Keeping Instagram a Safe Place for Self-Expression

Today, we’re introducing two new tools to help keep Instagram a safe place for self-expression — a filter to block certain offensive comments and a spam filter in nine languages. These tools are the next step in our commitment to foster kind, inclusive communities on Instagram. Blocking Offensive Comments Many of you have told us…

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