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Creating a More Accessible Instagram

Posted on November 28, 2018

We are introducing two new improvements to make it easier for people with visual impairments to use Instagram. With more than 285 million people in the world who have visual impairments, we know there are many people who could benefit from a more accessible Instagram.

First, we’re introducing automatic alternative text so you can hear descriptions of photos through your screen reader when you use Feed, Explore and Profile. This feature uses object recognition technology to generate a description of photos for screen readers so you can hear a list of items that photos may contain as you browse the app.

Next, we’re introducing custom alternative text so you can add a richer description of your photos when you upload a photo. People using screen readers will be able to hear this description.

Four images showing the process for adding custom alternative text. First image: the "New Post" screen showing a photo with the caption "Spent the day exploring 'flower emoji' 'flower emoji' 'tree emoji'" and displaying the "Advanced Settings" button on the bottom. Second image: the "Advanced Settings" screen with the "Write Alt Text" button in the middle. Third image: the "Alt Text" screen with text that says "A hiking trail lined with sunflowers on a beautiful day." Fourth image: the hiking trail photo posted in Feed.

These are just first steps toward creating a more accessible Instagram. To learn more about these improvements, check out the Instagram Help Center.

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